3 Best Practices For Using Data In B2B PR
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
When I start discussing branded research possibilities with a client, their first inclination is to point to their own data. Most scaled B2B tech companies are sitting on a pile of interesting data. But, more often than not, internal data doesn’t work for B2B PR. This is natural. Focus on the findings instead.
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