Data-Driven PR Infographics Journalism Technology 
ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
Shift Communications
APRIL 2, 2015
years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Here is a mini-rundown of a few of the ways I’ve seen marketing tech support our PR efforts: It can help extend the life of media hits.
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