B2B Marketers: Even more data is coming, are you ready?
Shift Communications
FEBRUARY 4, 2015
Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g. Derek Lyons.
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