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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would also add that there is still SO much gray area in healthcare regulations when it comes to social media. It definitely takes time, though. One organization doing a lot with this is the Mayo Clinic.