Customer Service Digital PR Leadership Retail 
5W PR
JUNE 15, 2020
There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.
Rock the Status Quo
MAY 18, 2015
And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. For example, if you have are doing PR for social media mentions software, then looking just within the marketing and social media industries is limiting.
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