Remove Crisis Remove Newspapers Remove Public Affairs Remove Viral
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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. It really has to be at the center of what you do. It’s an idea.

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