Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

JUNE 6, 2022

That’s why companies need to start paying a lot more attention to the amount of false information in digital spaces and try to mitigate any potential crisis they might cause. To do that, companies need to start investing in social listening and data analytics tools and platforms.

Trends 88

Trends Data SEO Consumer 88