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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. If we can create our crisis communications blog in minutes then they can equally create their attack blog.

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Brand conversations during COVID-19

Stephen Waddington

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers. It’s a great means of engaging customers during lockdown.

Brand 157
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Your profession needs you

Stephen Waddington

Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I highly recommend his Social Leadership Handbook and 100-day workbook. I’m not anti-capitalist.