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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What are the Basics of Crisis Communication Planning?

Viral 52
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. ROI: Financial return compared to PR costs.

Trends 105
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Blogging Tips for PR Pros

Deirdre Breakenridge

I’ve “covered” book releases, product launches, and restaurant openings. You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one.

Blogging 282