Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

Sword and the Script

FEBRUARY 17, 2015

Yet useful content, acknowledging the needs of existing customers, is another savvy way to turn fans into fanatics. Businesses should want loyalty for two reasons, first for the obvious implication for retention, but also from a PR perspective, for crisis communications planning. Good Customer Service is Good Marketing.

B2B 60

B2B Leadership Customer Service Content Marketing 60