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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. I know because it was that long before the company issued its first public statement via their website.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training. Crisis Communications.

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What to Do When Your Internal Communications Goes External

PRSay

Anything written inside an organization should be treated as if it could quickly go public. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. Ensure your timing is airtight.

Internal 156
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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Luckily, with a pre-approved crisis communications plan already in place, G.W.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students have a clear path to understanding the value of reputation and its connection to strategic communications.