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PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

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A Challenging Road to Accreditation???

PRSay

As professionals who are Accredited in public relations can attest, earning your APR credential isn’t an easy feat. I had been thinking about earning my APR for some time,” said Carver, who has been working in public relations for seven years. “I APR+M, teaches public relations full time at the University of Wisconsin – Whitewater.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis. Students write about a current event and critique the assessment.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened.