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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

In Wikipedia. link] As the study of the Theory of Mind evolved, researchers found that it plays a crucial role in social cognition and interpersonal relationships. It enables us to predict and interpret others’ actions, empathise, and communicate effectively. Managing a crisis communication situation with empathy.

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The Media Kit: What To Include

Doctor Spin

How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit? What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications.

Media 52
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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. The early 2000s saw the addition of social media features.