Crisis Communications Digital PR Document Viral 
Prohibition
JANUARY 24, 2022
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?
Sword and the Script
APRIL 2, 2024
sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.
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