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Public Relations Objectives

Doctor Spin

Learn more: Digital PR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.” While advertising can support such endeavours, the driving force is usually public relations.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack.

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Event Sustainability — The Triple Bottom Line

Landis PR

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.