Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3
Shift Communications
JULY 26, 2017
There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W.
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