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2024’s Top 5 PR Trends: What to Watch

Newsfile

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. The Data Science Shortage. Public relations will be impacted by data science in several ways. Machine Reading. Client announcements.

Publicity 166