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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

And this will not be because advertising agencies are bad, or colleagues there are not creative. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. The decline in the purely advertising sector will undoubtedly be greater in the coming years.

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PR’s First True Revolution

Maxim Behar

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Their messages might have even been different, but they were all one-way.

Print 63
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date.

Sports 60