Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It becomes a more collaborative approach.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. Offer access. This is likely at the top of the agency’s list.

Agency 120

Agency How To Product Launch Internal 120

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. Get gifting! Overall, the company predicts holiday sales will total $1.54

Examples 116

Examples Energy Retail Product Launch 116

PR Fuel

DECEMBER 2, 2020

Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. They specialize in sharing corporate announcements. For example, PR Newswire might be best for corporate announcements. Suppose you are a retailer of precious metals. Share Your Press Release.

Pitching 69

Pitching Writing Product Launch Blogging 69