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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176
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What Just Happened To The Long Tail?

Bad Pitch Blog

It is a catchy book title, but let me clarify the term for you: Wikipedia says: the long tail is the colloquial name for a feature of statistical distributions. Some consider this example archaic but the “fad” of the weekly newspaper is still one of the best long tail communication tools. That’s saying a lot.

Fashion 40