Corporate Creativity Leadership Telecommunications 
ImPRessions - Crenshaw Communications
AUGUST 30, 2018
The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. PR tips for killer media lists. Consider all angles.
Stephen Waddington
JULY 10, 2017
Lego’s purpose is to inspire and develop children to think creatively and release their potential. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content.
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