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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. But in recent years, data has shown its efficacy.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Can you say more about how corporations and associations can realize this vision? Dealing with an Omni-Channel World.