The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry
Sword and the Script
MARCH 20, 2018
Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.
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