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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Finn Partners is a global integrated marketing agency that provides lasting results to its clients. The Perspectives section of their site covers many types of communication content, some including advertising, branding, marketing and public affairs. Priscilla is the marketing coordinator for Critical Mention.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” SCHEDULE A DEMO. Priscilla Osorio.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Lines between what constitutes PR and content marketing continue to blur. I’ve found that employers expect not just one skill like writing, but design skills as well.”. It’s expanded to include public affairs and government relations as the norm.”. Jack of all trades. More internal comms. Design skills required.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Back to the future of PR at FutureComm15

Stuart Bruce

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Solid storytelling, writing and editing skills are still very much in demand. Kristen Dunleavy is the senior content marketing manager at Muck Rack, where she creates, distributes and oversees all things content for Muck Rack’s audience of PR pros and journalists.