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40+ Blogs Marketers Should Be Following

PR 20/20

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.