Remove Content Marketing Remove Interviews Remove Technology Remove Wireless
article thumbnail

How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

The publishing industry is the established market that Amazon looked to grow its enduring franchise. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter. You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter.

article thumbnail

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. First, event marketing has become a whole lot smarter.