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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Other challenges include ethics, power, propaganda and Western bias. Table 3: Academic criticism of the Excellence Theory.

Communications

Communications Analysis Web Handbook

Who talks to (and about) colleagues like that?

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. Note its footer line: There is a significant gap between what consumers expect and how companies are performing. Consumers will trust you. Performance, is useful. Treat your people well.

Employee

Employee Internal International Corporate

A critical review of Excellence Theory in an era of digital communication

Who talks to (and about) colleagues like that?

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