Remove Consumer Remove Crisis Management Remove Insurance Remove Viral
article thumbnail

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Speed is crucial to crisis management.

Crisis 120
article thumbnail

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

People aren’t consuming news reports like they did 20, 30 years ago. Dave Oates: It’s a great question, sort of the tail wagging the dog and speaks to the point that I made before, that the traditional news organizations are no longer the dominant intermediary between the information and the consumer.

Crisis 78
article thumbnail

The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. Lochte loses luster.

Banking 202