Shark Week Case Study: A Lesson in Crisis Management, Pt. 2
Shift Communications
JULY 24, 2017
As soon as the crisis hits, it’s critical to assess what people are saying about it. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity.
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