article thumbnail

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

As soon as the crisis hits, it’s critical to assess what people are saying about it. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity.

article thumbnail

What is Tech PR? PR strategies that sell your tech brand

Prohibition

A Tech PR agency can help to craft a message that is consistent, reliable and relevant, while also leveraging new technologies and trends to ensure maximum reach. Tech PR professionals can assist with crisis management , helping to dispel rumours and ensure that only plain facts are used in any recounting of the situation.

article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105