PRSay

FEBRUARY 28, 2023

According to the American Press Association , “Creating a good story means finding and verifying important or interesting information and then presenting it in a way that engages the audience.” In your pitch, convey how the story affects the community, Thrasher advised. How is this [business] impacting people?

Report 170

Report Local Media Pitching 170

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. For me that that includes a supportive network of professional friends, media contacts as well as clients (past and present.) But in the end, I’m really proud of this course.

Local 94

Local Course Community Interviews 94

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” It’s a great idea, gives back to the community, builds the brand, and is memorable.

Creativity 100

Creativity Pitching Writing Conference 100