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The future of offline PR

Presspage

Online PR and online communication have changed the world immensely over the last two decades. Audiences are more in control of what content they consume and which channels and formats are being used to consume this content. They can choose how, when and where to consume which content. Use the assets you already have.

Trends 79
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PR: We Have One Shot

Where the Fishermen Ain't

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media."