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The future of offline PR

Presspage

Hosting an event, attending seminars, participating in a relevant television show or collaborating on a piece for the newspaper will go a long way. Ultimately, this will lead to a lively community of customers, ambassadors, and prospects supporting your brand and brand story, both online and offline.

Trends 79
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Engaging (and grilling) the social side of James Grunig

PR Conversations

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria.

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PR: We Have One Shot

Where the Fishermen Ain't

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media."