It’s time to call the Popeye’s tweet a huge social media win
Communications Conversations
SEPTEMBER 5, 2019
I’ve been a long-time skeptic of these Twitter battles, as I believe they add virtually nothing from a marketing/communications perspective. And Stephon Diggs. Just look at a few of the key metrics that Popeye’s is most likely keeping an eye on for a launch like this: Engagement/impressions (#trending).
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