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What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

White House Press Secretary isn’t an ordinary job, and as time goes on, Spicer’s reputation will probably rebound. He would have done better – and retained his reputation – by focusing on the media audience in front of him, though it’s possible his tenure would have been even shorter. Know your audience.

Chemicals 213
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 249
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 133