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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

Within minutes he posted a video to the web. Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used.

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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. People typically seek information to reduce uncertainty, or because of their social environment. But you can’t measure that if there’s no accident.