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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Fred Minnick is an award-winning writer, photographer and Wall Street Journal best-selling author specializing in spirits.

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Mindful Marketing

These men risked their reputations and their lives to stand against colonialism and create one of the most impactful documents the world has known. For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps.