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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Fred Minnick is an award-winning writer, photographer and Wall Street Journal best-selling author specializing in spirits.

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Ephrat Livni, writing for Pocket , further unpacks the essence of wit : “The wittiest among us are simply people who make unusual connections between words and ideas. These men risked their reputations and their lives to stand against colonialism and create one of the most impactful documents the world has known.