Melissa Agnes

DECEMBER 11, 2014

But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisis management is trying to save the ship after it has struck and iceberg.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Melissa Agnes

DECEMBER 11, 2014

But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisis management is trying to save the ship after it has struck and iceberg.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49