Remove Branding Remove Storytelling Remove Viral Remove Wikipedia
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

. “It is amazing to me how much the culture of data consumption, reader attention, and optimizing in a thoughtful way, is baked into the brand.” Did the Vox experiment, an entire media brand based around explainers, ultimately work out? “What, they could go to Wikipedia? ” The post-Vox explainer.

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