When A Small Business Has A Big (PR) Advantage
ImPRessions - Crenshaw Communications
JUNE 7, 2017
Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.
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