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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. Real-time risk management | Jump to text.

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PR Golden Turkey Awards

Flack's Revenge

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. Eventually Samsung completely killed the phone, but not before suffering significant damage in terms of reputation and sales. I am also thinking of John Grant’s great song Disappointing.

Wikipedia 120
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How To Use your Brand Values to Prevent a Crisis

Melissa Agnes

Go back on your values and you’ll find yourself in a crisis. Go back on your values in a crisis and you’ll find yourself without credibility and with a reputation in major decline. Why wasn’t this a crisis? These people are likeminded and have beliefs that align with the values of the brand.

Crisis 145