Branding Corporate Internal Knowledge Base 
Cision
NOVEMBER 3, 2016
Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.
wiredPRworks
AUGUST 2, 2016
55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. You have to ask: in terms of appearances – are the influencers beholden to your brand? Can you say more about how corporations and associations can realize this vision?
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