Brand Knowledge Base Measurement Technology 
The Proactive Report
MAY 12, 2017
As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report).
wiredPRworks
AUGUST 2, 2016
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. 55% Able to preserve brand consistency as marketing goes digital. Marketers’ Top Three MOST Confident Areas.
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