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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Influencer marketing is another trend that’s gaining traction in medical communities.