Brand Content Marketing Knowledge Base Reputation 
Critical Mention
MARCH 27, 2019
As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The familiarity it creates will only help build a brand and name recognition within the target niche. Optimizing to serve niche markets is necessary for long-term engagement and new lead generation. Incentivized engagement.
Contently - Strategy
NOVEMBER 27, 2018
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. The goals and metrics will follow.
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