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Letter from York

Stephen Waddington

I’m en route to York on LNER for lunch with my daughters today. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. Sarah’s book How to get a job in PR is also worth looking out. Something new for 2019.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Organisation level – effective organisations should base internal and external communication and relationship building on a two-way symmetrical model.