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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

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Who talks to (and about) colleagues like that?

PR Conversations

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. The knowledge economy, personal capital and emotional intelligence are three areas of extended focus in Stewart’s book on female leadership.).