3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]
Sword and the Script
AUGUST 17, 2019
Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. 1) Earned and branded media drive awareness and trust in B2B. As a result, I’m very transparent in my work.
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