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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

As Allison Melnik ( @allisonmelnik ) stated in this PR 20/20 blog post : “[Live streaming] provides businesses with the opportunity to show instead of tell. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’ Timelapses.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.