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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The time and effort for the news crew put into setup and film the interview lasted hours. Proven to get More Out of Media Relations. I had to make this interview.

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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. . However, you don’t have to use it solely for the purpose of the media tour.